A scalable design system inspired by Safari Scapes' unique perspective. We evolved their logo and introduced new colours informed by iconic moments in the African bush, dusk and dawn. The introduction of a new brand device took inspiration from the window seat of their private air charters and helped expand the design language of the brand. This all culminated in a brand guide and social templates that allowed their internal team to be able to edit and publish creative assets for all social formats quickly and on brand.